Purpose – This paper aims to propose some behavioural biases of investment decision making in Bitcoin

Design/methodology/approach – This paper review literature in the areas of behavioural finance that address issues related to Bitcoin to underpin the conceptual model.

Findings - A conceptual model for understanding behavioural bias that affects investing in cryptocurrency is proposed. The biases are herding, optimism, overconfidence, confirmation bias, loss aversion and gamblers’ fallacy.

Originality/value – This paper discussed Bitcoin from the behavioural perspective.