Sebelas Maret International Conferences, The 5th National Conference on Applied Business

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Business and Leisure (Bleisure) : Antecedents and Outcomes
Nailil Muna, Olivia Fachrunnisa, Ardian Adhiatma

Last modified: 2019-03-25


The purpose of this study is to explore the concept of bleisure (business and leisure) in an organization. Bleisure is a combination of completing work and entertainment or a pleasant situation at the same time. The sample used in this study was 106 respondents who worked in the event organizer. The analysis technique in this research is regression test using SPSS 22. The results of this study indicate that antecedents of bleisure (business and leisure) are mobile working style and gamifikasi. While the results of the bleisure situation in completing work will increase creative intelligence and innovation performance of individuals in an organization.