Sebelas Maret International Conferences, The 1st INCREDIBLE

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The Effect of Location, Promotion, Product and Price to Customer Satisfaction CV. Silver Indonesia Batam
Mohammad Ali Fauzi

Building: Parallel Session 2
Room: D
Date: 2020-10-27 02:45 PM – 04:00 PM
Last modified: 2020-10-19


Quality of marketing is very influential from several things such as company location, company promotions, products that will be issued by a company and prices issued by the company. To test that customer satisfaction is really the result of the influence of location, the effect of promotion, the effect of the product and also the last is the effect of price on customer satisfaction. In this case, it is necessary to carry out accurate research where this research was conducted with 92 samples of respondents. This research uses the SPSS software application. The data was obtained by distributing questionnaire data and the results of the questionnaire were recapitulated and then tested into several tests. The results of this study indicate that location has a significant effect on customer satisfaction, promotion also has a significant effect on customer satisfaction, products also have a significant effect on customer satisfaction, and finally, price also has a significant effect on customer satisfaction.


Keywords: Location Effect, Promotion Effect, Product, and Price. Customer Satisfaction.