Sebelas Maret International Conferences, The 1st INCREDIBLE

Font Size: 
Analysis of Customer Satisfaction with The Quality of Service at EDUMART KOSUKU UNSOED
Aldila Krisnaresanti, Yusriati Nur Farida, Cut Misni Mulasiwi, Lina Rifda Naufalin

Building: Parallel Session 3
Room: D
Date: 2020-10-27 04:15 PM – 05:30 PM
Last modified: 2020-10-19

Abstract


This study aims to determine the level of customer satisfaction with service quality at EDUMART KOSUKU UNSOED based on direct evidence, trust, responsiveness, assurance and empathy. This research is a quantitative research. The subjects of this study were EDUMART KOSUKU UNSOED consumers. Data collection used questionnaires and documentation, while data analysis was performed using SPSs software. The results of data analysis show that the consumer satisfaction variable has a significant influence on the variable quality of services provided by Edumart KOSUKU UNSOED based on physical evidence, evidence of trust, evidence of responsiveness, proof of assurance, evidence of empathy and repurchase intention.

Full Text: FULL PAPER PDF