Building: Parallel Session 2
Room: H
Date: 2020-10-27 02:45 PM – 04:00 PM
Last modified: 2020-10-19
Abstract
This research is an descriptive research with the aim to find out whether state universities in Indonesia have implemented university social responsibility (USR). The USR variable was measured by indicators developed by Vallaeys (2009) with four dimensions: responsible campus, professional training and citizenship, social knowledge management, and social participation. This research is a case study in 3 (three) state universities in Indonesia: Universitas Gadjah Mada (UGM), Universitas Sebelas Maret (UNS), and Universitas Pahlawan Negara Yogyakarta (UPN). This research data is secondary data sourced from the internet. Data analysis uses description analysis and Kruskal Wallis test. The results showed that in general the three state universities had applied all dimensions of USR even though not all of the dimensions had been applied. Statistically, the three state universities did not have a significant difference in the application of USR in universities. However, the three state universities have significant reputation differences. Furthermore, universities that have applied more USR dimensions show better university reputation. This means that the implementation of USR can improve university reputation.
Keywords: university social responsibility (USR); state universities; university reputation