Building: Parallel Session 2
Room: E
Date: 2020-10-27 02:45 PM – 04:00 PM
Last modified: 2020-10-19
Abstract
The objectives of this study are: (1) to determine whether the company's CSR activities directed at dealing with Covid-19 have an effect on company value seen from the company's stock price, and (2) whether there is a difference in company value before and after the company carries out CSR Covid-19 activities. The population of this study is all companies listed on the Indonesia Stock Exchange (IDX) in 2020. The sample is companies that carry out CSR that are directed to handle CSR Covid-19 for period March until June 2020, namely a total of 124 companies. The research data is secondary data, namely the company's CSR activities from online media and the company's official website, and stock price data from the official IDX website. Data analysis to test data normality used the Kolmogorov-Smirnov test and the Shapiro-Wilk test. Hypothesis testing uses run test and the Wilcoxon test, because the data is not normal. The results of this study are: (1) the first hypothesis is accepted, CSR activities to handle covid-19 affect the company's stock price, and (2) the second hypothesis is accepted, that is, there are differences in stock prices before and after the company carries out CSR activities to handle covid-19.
Keywords: Corporate Social Responsibility (CSR), Covid-19, Firm Value