Sebelas Maret International Conferences, The 2nd INCREDIBLE

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Integrating Green Image of Destination in Theory of Planned Behavior to Explained the Younger Tourist Environmentally Responsible Intention Behavior
Rakotoarisoa Maminirina Fenitra, Indranawati Usman, Handriana Tanti, Gancar Candra Premananto

Building: Parallel Session 2
Room: I
Date: 2020-10-27 02:45 PM – 04:00 PM
Last modified: 2020-10-19


Tourism Environmentally Responsible Intention Behavior has gained attention from scholars from various field, Research has attempted to identify the factors influencing tourism environmentally responsible behavior. This integrated green image in the theory of planned behavior to determine the factor influencing Younger TRBI particularly recycling behavior intention.

The framework was tested in among 229 younger traveler visiting in Bali, Indonesia. Data were collected through self-administrated questionnaires using convenience sampling method. The regression analysis showed that environmental attitude, subjective norm have a positive impact on younger tourist environmentally responsible intention (recycling intention). Whereas, perceived behavior control does not influence intention. Further, Destination Green Image have a positive impact on environmental attitude.

This findings have provides and additional comprehended to the literature of tourism environmentally responsible behavior ii particular recycling.  Managerial and theoretical Implication were discussed in this study. Notwithstanding, there are limitation in this study.

Keywords: Recycling, sustainable tourism, young, Indonesia, intention behavior, environmentally responsible behavior.