Sebelas Maret International Conferences, The 2nd INCREDIBLE

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The Influence of Core Competencies, Dynamic Capability, on Competitive Advantages, Brand Performance, towards Internationalization of Indonesia’s SME’s Brand
Maria Mia Kristanti

Building: Parallel Session 3
Room: B
Date: 2020-10-27 04:15 PM – 05:30 PM
Last modified: 2020-10-19


Indonesia’s economic growth is vastly dependent on the results of the SME’s business, but there is a scarcity of research in the Indonesia’s SMEs Core Competencies to reach internationally. This study identifies the Core Competencies, Dynamic Capability, Innovation Strategies, Brand Communication, Brand Switching Behavior, Competitive Positioning, Competitive Advantages, and Brand Performance to enhance the Indonesia’s SMEs’ internationalization brand. A structured questionnaire was developed for carrying out the quantitative study. A 300 amount of primary data was distributed based on the statement of global customer of 10 most familiar Indonesia’s SME’s Brand abroad. The data was collected through a survey in August 2019 - January 2020. The Statistical Package for the Social Sciences (SPSS), Structural Equation Modelling (SEM), with Linear Structural Relationship (LISREL) were performed. The results shows that, the Core Competencies, the international perspective on Core Competencies to gain Competitive Advantage appears to be crucial for Indonesia’s SME’s Brand Performance


Keywords: Core Competencies; Dynamic Capability; Innovation Strategies; Brand Communication; Brand Switching Behavior; Competitive Positioning; Competitive Advantages; Brand Performance.