Sebelas Maret International Conferences, The 2nd INCREDIBLE

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Destination Competitiveness of Selected Farms in the 8th District of Cavite
Hermilina Ambunan Mendoza

Building: Parallel Session 1
Room: I
Date: 2020-10-27 01:15 PM – 02:30 PM
Last modified: 2020-10-19

Abstract


There is a plethora of literature on tourism, particularly on agro-tourism enterprises. However, a dearth in local literature had been notably observed as regards to the farm destinations’ competitiveness in the 8th District of Cavite. As such, prompted the researcher to embark on a research journey utilizing descriptive method. This study dealt with farms' economic profile, factors of farm destination competitiveness, and supply side stakeholders’ level of agreement on farm destination competitiveness. There were 158 supply side stakeholders that participated in the conduct of this research. The Data Analysis used was frequency, percentage and weighted mean. The supply side stakeholders “Strongly Agree” (M=4.33) that the farms have abundant natural resources attractions, “Agree” (M=4.10) on created resources, “Agree” (M=3.57) on the support resources, “Moderately Agree” (M=3.09) on Destination Management, “Strongly Agree” (M=4.34) on the competitive environment, and “Agree” (M=4.16) on the qualifying and amplifying determinants. Results suggested the need to intensify destinations, strengthen Destination Management and continuously create destination demand to ensure tourists visitation.

Keywords: farm destination, destination competitiveness, supply side stakeholders