Sebelas Maret International Conferences, The 2nd INCREDIBLE

Font Size: 
Post Coronavirus Pandemic, New Normal, and Tourism in Indonesia
Aulia Rahmah Afriani, Catur Sugiarto

Building: Parallel Session 2
Room: D
Date: 2020-10-27 04:15 PM – 05:30 PM
Last modified: 2020-10-19


The purpose of this paper is to understand the process that leads to the revisit intentions of domestic tourists to Surakarta for its tourism products based on the ABC model of attitudes. Data were collected online from 237 domestic tourists via a purposive sampling method and analyzed using SmartPLS 3 used to empirically test the model. This study also explained the result in a causal relationship. The results showed five positive and significant relationship interactions between variables, where gender and visit frequency moderation can strengthen the relationships. This research can provide information to practitioners to improve the positive attitude of tourists that have an impact to revisit intention because of the tourism products. It was revealed that in addition to the satisfaction variable, the higher positive eWOM quantity of the female consumers would influence attitudes and could be used as the basis for determining the product marketing strategy. The research also contributes to providing information in knowing the intention of domestic tourists to revisit Surakarta after the COVID-19 pandemic in Indonesia, which has a profound impact on the economic sector, especially the local revenue (PAD) of  Surakarta.


Keywords: Epistemic Value, Satisfaction, eWOM, Behavioural Intention, Revisit Intention.

Full Text: Full Paper (PDF)